Chicago, USA
2016–2019
This comprehensive rebrand of a 36-location cafe network across Auckland and Wellington aimed to evolve the brand from a dark, outdated aesthetic to a clean, modern look—without losing its core identity.
Spanning the HQ and all 36 stores, the scope covered every design touchpoint: indoor and outdoor signage, print materials, marketing collateral, packaging, event visuals, overall interior styling, and strategic design collaborations with various food industry partners.
This strategic rebrand for a Japanese massage studio in Wellington focused on a complete visual transformation. The core of the project was a shift toward a clean, minimalist aesthetic, redefining the brand identity across all touchpoints—from custom packaging and spatial signage to marketing collateral.
New Zealand
A Thai restaurant chain with multiple locations across New Zealand's North Island. The project involved brand color rebranding and menu design.
UI Design: Jinah Lee
UX Design: EunJeong Park
During the pandemic, driven by a longing to travel, I collaborated with a friend on an app design project.
I was responsible for the entire UI design, including branding and logo creation, while my teammate focused on the UX design. It was a rewarding experience that allowed us to showcase our individual styles within our respective roles.